New publication: Conservation awareness through social media

Today social media has emerged as a powerful tool to inspire younger generations to value conservation. In Conservation awareness through social media, Dr. Leah Gerber and recent graduates of the Conservation Innovation lab, sought to understand the role of social media in Generation Z’s awareness of conservation issues to if social media spurs any pro-environmental behavior change related to conservation amongst Generation Z. Through surveys of ASU students, they found that social media and online news sources are an important source of conservation information for many. Their results suggest the strong potential of social media for communicating science and conservation issues to young people.